Writing a Strong Business Plan Cover Letter (Free Templates)

In this guide, I’ll share my personal insights, three unique templates, and tips to help you create a compelling business plan cover letter.

Key Takeaways

  • Purpose: Understand the importance of a business plan cover letter.
  • Structure: Learn the essential components of a cover letter.
  • Templates: Access three unique templates to get started.
  • Tips: Gain practical advice from personal experience.
  • Real-Life Examples: See how these elements come together in practice.

Why a Business Plan Cover Letter is Crucial





A business plan cover letter serves as an introduction to your business plan. It’s your chance to grab the reader’s attention, provide a brief overview of your business, and explain why they should be interested in your proposal. From my experience, a great cover letter can differentiate your plan from others and demonstrate your professionalism and commitment.

Components of an Effective Business Plan Cover Letter

When writing a business plan cover letter, ensure it includes the following components:

  1. Header: Include your contact information and the date.
  2. Recipient’s Information: Add the recipient’s name, title, company, and address.
  3. Introduction: Briefly introduce yourself and your business.
  4. Purpose: State the purpose of the letter.
  5. Summary: Summarize your business plan’s key points.
  6. Call to Action: Encourage the recipient to read the attached business plan.
  7. Closing: Express gratitude and provide contact information for follow-up.

Template 1: Formal and Professional

[Your Name]
[Your Address]
[City, State, ZIP Code]
[Email Address]
[Phone Number]
[Date]

[Recipient’s Name]
[Recipient’s Title]
[Company Name]
[Company Address]
[City, State, ZIP Code]

Dear [Recipient’s Name],

I am writing to present my business plan for [Your Business Name], a company dedicated to [briefly describe your business]. With a clear vision and strategic plan, I am confident that [Your Business Name] has the potential to [state the primary goal or mission of your business].

Attached, you will find the comprehensive business plan that outlines our market analysis, strategy, and financial projections. I am excited about the opportunity to share this with you and discuss how [Recipient’s Company Name] can play a pivotal role in our success.

Thank you for considering this proposal. I look forward to the opportunity to discuss it further.

Sincerely,
[Your Name]

Template 2: Personalized and Engaging

[Your Name]
[Your Address]
[City, State, ZIP Code]
[Email Address]
[Phone Number]
[Date]

[Recipient’s Name]
[Recipient’s Title]
[Company Name]
[Company Address]
[City, State, ZIP Code]

Dear [Recipient’s Name],

As a fellow entrepreneur and enthusiast in the [industry], I am thrilled to present my business plan for [Your Business Name]. Our company is dedicated to [briefly describe your business] and aims to [state the primary goal or mission of your business].

I have meticulously crafted the attached business plan to reflect our innovative approach and strategic vision. I believe [Recipient’s Company Name] would find our plan both compelling and aligned with your interests in the industry.

I am eager to discuss this opportunity with you and explore how we can work together to achieve mutual success.

Best regards,
[Your Name]

Template 3: Concise and Direct

[Your Name]
[Your Address]
[City, State, ZIP Code]
[Email Address]
[Phone Number]
[Date]

[Recipient’s Name]
[Recipient’s Title]
[Company Name]
[Company Address]
[City, State, ZIP Code]

Dear [Recipient’s Name],

Attached is the business plan for [Your Business Name], a company focused on [briefly describe your business]. Our goal is to [state the primary goal or mission of your business], and we believe that [Recipient’s Company Name] can significantly contribute to our journey.

Thank you for considering this proposal. I look forward to discussing it with you soon.

Sincerely,
[Your Name]

Tips from Personal Experience

  1. Tailor Each Letter: Customize each cover letter to the recipient to show genuine interest and effort.
  2. Be Concise: Keep your cover letter short and to the point, focusing on the most important aspects of your business.
  3. Highlight Key Points: Emphasize the most compelling parts of your business plan to pique interest.
  4. Professional Tone: Maintain a professional tone, even if you are being engaging and personal.

Real-Life Example

I once wrote a cover letter for a tech startup seeking venture capital. By tailoring the letter to highlight the unique aspects of our technology and aligning it with the interests of the venture capital firm, we successfully secured a meeting and eventually received funding.

Table: Comparison of Cover Letter Styles

StyleFormal and ProfessionalPersonalized and EngagingConcise and Direct
ToneFormalConversationalDirect
LengthDetailedModerateBrief
Use CaseLarge corporations, formal pitchesFor small to medium businesses, personalized pitchesQuick pitches, follow-ups

By following these guidelines and using the provided templates, you can craft a compelling business plan cover letter that effectively communicates your business’s potential and secures the interest of your target audience. 

Frequently Asked Questions (FAQs)

Q: What should be included in a business plan cover letter?

Answer: In my experience, a business plan cover letter should include a brief introduction, the purpose of the business plan, and a summary of the key points. It’s crucial to highlight your company’s mission and the value proposition right from the start.

Q: How long should a business plan cover letter be?

Answer: From my experience, a business plan cover letter should be concise, typically one page. It needs to capture the reader’s attention quickly while providing enough information to understand the essence of your business plan.

Q: Who should you address a business plan cover letter to?

Answer: Based on my practice, always address the cover letter to a specific person, such as the investor or loan officer. It shows that you’ve done your homework and are serious about your business proposition.

Q: How do you make a business plan cover letter stand out?

Answer: To make your cover letter stand out, I recommend personalizing it with relevant details about the recipient and emphasizing your unique selling points. Sharing a compelling story about your business journey can also create a memorable impression.

Q: Can a business plan cover letter influence funding decisions?

Answer: Absolutely, in my experience, a well-crafted cover letter can set a positive tone and make a strong first impression. It’s your chance to convey passion and confidence, which can significantly influence funding decisions.

Q: Should financial projections be mentioned in the cover letter?

Answer: Yes, I always mention key financial projections briefly in the cover letter to spark interest. However, detailed financials should be reserved for the business plan itself.

Q: Is it necessary to mention market research in a business plan cover letter?

Answer: Yes, highlighting market research shows that you understand the market and have a strategic plan. In my experience, it reassures the reader that your business idea is grounded in reality.

Q: How do you convey enthusiasm in a business plan cover letter?

Answer: Conveying enthusiasm is essential; I always express my passion for the business and its potential impact. Using dynamic and positive language can help transmit your excitement and vision to the reader.

Q: What tone should a business plan cover letter have?

Answer: The tone should be professional yet engaging. In my practice, striking a balance between formality and a conversational tone can make the letter more relatable and compelling.

Q: How important is the closing statement in a business plan cover letter?

Answer: The closing statement is critical; it should leave a lasting impression. I always use it to reiterate my commitment and invite the reader to discuss the business plan further, showing openness and confidence.